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Costing Overview

So what does it actually cost to design a Website or Mobile App in 2023?

Well, it depends! This is the answer that you’ll be receiving. This is because what makes up the cost of a website or a mobile app is totally varied. It’s not just the way “it looks”, but also how it works and what it does matters.

A pretty website is cheap, what is not; is functionality. Fancy an online booking system, or maybe a quiz platform where the answers denotes what options to show the user. Need a mobile app and a website as 2 separate platforms for your users to interact on? All this will be factored into the final quote.

We have included some basic pricing cards below to give you and idea of an approximate cost of your solutions. It covers the rough estimation of what our project managers looks at when they are pricing up a quote for you.

Simplified

Pricing Breakdowns

Interactive Website

For brands who are aiming to make their presence known online.

Research and customised user journey.

Features animation that reacts to users interactions, custom video elements, scroll effects, clean and minimalist cards, etc.

Great user engagement makes the user leaves with a memorable and good impression.

Included analytics to allow smart targeting of users.

Approximate Pricing: RM 30,000 - 90,000+

Project Timeline: 8 - 12 Weeks

Custom Web Application

Web application with custom and advanced functionalities.

Includes a scalable backend that processes data separately from the website.

These applications can include features like login system, bookings, dynamic lists, etc.

These applications require complex and high level of development considerations.

Approximate Pricing: RM 150,000 - 600,000+

Project Timeline: 12 - 28 Weeks

Custom Mobile Application

Mobile application with custom and advanced functionalities.

Built for iOS and Android.

Includes a scalable backend that processes data separately from the app.

These applications can include features like login system, bookings, dynamic lists, etc.

These applications require complex and high level of development considerations.

Approximate Pricing: RM 150,000 - 900,000+

Project Timeline: 12 - 28 Weeks

Custom IoT Solutions

Custom hardware and software design for IoT Solutions.

Connected to a database for collection and processing of data.

Web and/or Mobile based terminal to view data.

Pricing and time relies on project type and project scale. Varies depending on complexity, scale and many other factors.

Approximate Pricing: RM 100,000+

Project Timeline: 10 - 40 Weeks

Option Weighing Time!

Types of Solutions

Cheap, Maybe? But very Time Consuming!

Low Code, No Code Builders

TLDR; Good as a starter for a One Man Company but the hidden costs, time to learn, lock in nature and not owning your own website are very big downsides.

Pros:

One of the cheapest options and perhaps easiest to get started as a one man team with low budget. With a few hours of Youtube or online courses, you can get started very quickly and spin up a quick website.

Editing content is easy and cheap as you can do it yourself with no extra cost. If you designed the website, then it’s very simple to add, edit or remove contents.

Cheap pre-made templates are available to purchase for most big name website editors. With these, you can just edit contents and not worry much since the heavy lifting for design was done by someone else.

Cons:

TIME! Building website are time consuming. It’s not just drag and drop but aspect like design, user journey, SEO, etc has to be considered. Without prior Website Design knowledge it is very hard to get it right.

Low Code, No Code builders for Mobile Apps are pretty much not at the maturity level of web tools and shouldn’t be considered for any professional or company use.

LOCKED IN! If you purchased a template and want to make some modifications, it’s very hard to do so without prior knowledge of development. This won’t be a problem in the beginning but down the line it will be a very painful process of migration.

HIDDEN COST! There are too many aspect of the builders that are masked until you hit a road block. They might start free but have no perks like custom domain. Even if you pay monthly, some builders only allow you to go up to 2 pages and then require a higher tier of subscription. Over time this ADDS UP!

SEO Optimisation is usually much much harder because of how rigid these builders are. The frameworks that power these builders also sometimes cause a problem where it was designed in such a way that Search Engines can’t crawl them efficiently or sometimes AT ALL!

Ownership? Imagine running a company with a successful website but never OWN IT? That is the reality with Website Builders. You never own the code or even the underlying infrastructure of YOUR website. A company which hires and agency or freelancer will be able to have 100% CONTROL over their website making them able to change it to their hearts desire.

Associated Cost

Detailed Pricing

Monthly costs

Hosting

Every website, mobile app or IoT device needs a server to communicate with. Hence you need to “host” it on a server. Hosting options can range from absolutely free to RM 5,000 a month. This of course depends on the company of hosting, region, scale, etc. In our experience, it usually winds up around RM 300 for most clients.

SEO

Once your website is up, you would need to market it and this is where SEO comes in. With great Search Engine visibility, you ensure that ads on social media would be able to find your site as well.

Plugins

If you use any plugins in your product then they usually come with costs per month.

Newsletters

If you use any other product for newsletters, then they usually do come with a free tier but after exceeding it, they do come with some cost per month.

Overall look?

Associated Design

Your company branding and logo doesn’t just build an image for your company but also paves the foundation for your website. These two are very different and it’s important to know them.

Having a website would open up the entire world to your company and having a good brand image and logo is essential to win over your customers from the presentation aspect.

Logo

If you’re thinking of a website or a mobile app then you need a logo. Your logo will define the colour scheme of the website or app and will be the first point of attraction to consumers. If you don’t have a logo or are looking at revamping your logo, these are a few methods you could achieve that:

The fastest and cheapest way is purchasing a logo template online. However, odds are you would still need to edit it after purchasing it because it would most probably not be aligned to your brand image. This option also means that the logo is lacking in originality and many other brands could also have a logo similar to yours and that is something to avoid in order to stand out.

Hiring a freelancer is another option. If you have also contracted a freelancer before then it’s the best option to go for since they know your brand well having worked with you for a few projects. However, if you are hiring a new freelancer, then you may need to spend a lot of time to explain your brand image to them in order to get your desired outcome. This can cost somewhere around RM 1,000 - RM 10,000 depending on the freelancer you chose.

If you are designing your website or mobile app with an agency, then you can have them design it for you instead. Most website design agencies would offer this option given how vital a logo and brand image is to your website. And since you would have to spend some time with the agency for the website, they would already have all the information needed for a logo as well. This is the most expensive option and can cost between RM 5,000 - RM 15,000 but this will most probably be the option you’ll be most satisfied with.

Branding

A BIG difference exists behind a logo and branding.

Branding of a company is a deep dive into the psychology of words, colours and your company’s message to the world to determine the look and feel of your brand.

At different stages of your company’s presence, you may have different needs and wants. A start up might prefer to go for just a logo and basic colour scheming but a high value company would want to go all in with a detailed brand identity and strategy before proceeding with a website or mobile app.

Branding services cost varies depending on what’s needed by the client. It can cost between RM 5,000 for a modest package all the way to RM 50,000+ for an all-in branding strategy.

Additional Requirements

Other aspect that you may require:

Social Media

If your marketing strategies and target audience revolves around social media, you’re doing to need a profile image, cover images and logo appropriate for said platforms.

Newsletters

If you are looking at email marketing or newsletters then you would need custom email templates accompanied by e-brochures as a solid method of email marketing.

These elements above may or may not be required depending on your brand requirements. Pricing them is also tricky as they vary a lot between on brand to another. However, an would usually charge based on hourly rates for one-off projects or a single quoted price for multiple and more intensive design work.